Founder and managing director of Spriano Communication since July 2012. She is very experienced in financial and corporate communication. Lorenza started her career at Hewlett Packard as marketing and communication coordinator. In 1987, she joined Databank, a research company, as Head of Communication and Marketing Department, dealing with the promotion of new products and relationships with international customers, the academic world and media. Later, she moved to Il Sole 24Ore as marketing manager of the Convention Business Unit. Then, Lorenza became vice-president of Rowland from 1992 to 2005, looking after over 40 IPOs and supporting the Investor Relations activity. She organized and supervised some important Events, such as: the Italian tour of ”Leicester Code” for Microsoft, the launch of the Museum of Cinzano at Publicis Groupe and the communication process during the transition to the euro. In 2008, Lorenza constituted her own Company together with other professionals before founding Spriano Communication in 2012.