SAY, ACT, COMMUNICATE

CRISTINA TRONCONI

Cristina began her professional carrier in Sudler & Hennessey (WPP group), collaborating in the launch of the communication campaign against drugs called ”Non Calare la tua vita”, promoted by the Italian Board of Health. In 2000 she joined Accento, an institutional and financial communication Agency. She has overseen the corporate communications of industrial companies, such as: Camozzi Group, Iseo Serrature, Telsey Telecommunication and BravoSolution, Snia Mail Boxes Etc.. Then, she specialized in the pharmaceutical sector, working for Air Liquide, Novuspharma and EOS. She dealt with Novuspharma communication during its merger with Cell Therapeutics and, in 2006-2007, Arkimedica’s (today Eukedos) and Cape Live’s listings on the Italian Stock Exchange. In the following years, first at Rosso&Spriano Communication and then in Spriano Communication, Cristina dealt with big Companies such as Otis Elevators, De Nora Group, La Villa SpA, Comecer and others. She also organizes special events, especially for the launch of new products in Italy and abroad, in collaboration and in support of the companies’ marketing departments.